Cool Culture


Cool Culture believes that families have a right to cultural equity and access. 

Families that engage in art and cultural activities have the power to influence the world.

Have a Cool Culture Family Pass?

Whether this is your first year or your family has been members for multiple years, we welcome you into our community of over 50,000 families! Here you will find endless family fun, cultural exploration and inspiration to take action for social change. See how you can make the most of the Family Pass from your child’s school or child care center.

Connect with Cool Culture Online


Follow Cool Culture on and Facebook and Instagram to post photos of your adventures with the hashtag #WeAreAllCurators.


Stay up to date with what’s happening! Sign-up for ArtVenture, our monthly events e-newsletter.


Attend our Family Festivals, Cool Pops and other in-person and virtual events open to the public year-round.


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Don’t Have a Cool Culture Family Pass Yet?

Enrollment for the Family Pass is through eligible early childhood centers and TItle I school partners who have enrolled in our CityWide Cultural Access Program. The schools and centers then sign up their families with children ages 0-6 years old for our activities and resources. Please encourage your school or child care center to explore Cool Culture enrollment. If you don’t have our Family Pass, check out this list of arts and cultural resources with free or suggested admission.

Feel free to reference our list of NYC museums that offer free or suggested admission.

What can you expect as a Family Pass Member:

Free General Admission to Museums via the Cool Culture Family Pass

Family Festivals

Family-friendly festivals such as Bring the Cool and Wellbeing Jamborees are open to the entire community and are hosted around the city in partnership with our cultural institution partners.

Neighborhood-Based Family Days

Partnering with community based organizations and cultural partners, families give back to their communities and curate their own fun and socially relevant art-making.

Networked Community

Join our new facebook family community to connect with other families that are utilizing the pass, share resources, ask questions and make new friends

Enhanced Resources

Cool Pops & Virtual Tours

Cool Pops are collaborations with our cultural institutions and Cultural Liaisons to craft site-specific activities for families. They provide a warm welcome to families visiting museums in person while Virtual Tours enable families to visit museums without leaving home.

Family Guide

Our Family Guide, available in English, Spanish, and Chinese, offers tips on how to use your Family Pass card, what to do during your museum visit, and a list of participating cultural institutions with public transportation suggestions.