Cool Culture

FAQs for Families

What is the Cool Culture Family Pass?

The Cool Culture Family Pass is a card that allows participating families free and unlimited general admission to 90 participating cultural institutions in New York City for one year.

How can I get one?

Families must sign up through their childcare programs, not through Cool Culture. Your family is eligible for a Family Pass ONLY if you have a child enrolled in a participating early childhood program that is currently enrolled with Cool Culture. Please ask your school or child care center’s Cultural Liaison (sometimes known as a parent coordinator) about whether they offer Cool Culture’s Family Pass.

How can my child’s program participate?

Cool Culture works exclusively with early childhood programs in underserved communities: Child Care, Head Start, and Universal Pre-Kindergarten programs and in select Title I public elementary schools. For more information, please ask your program’s parent coordinator, director, or principal to contact us at

I have a Family Pass! How do I use it?

Families present their current Family Pass upon entering a participating museum, botanical garden, zoo or science center. At least one adult in the family, present at the time of the visit, must have the last name printed on the card. Institutions may request to see photo identification of the passholder to  match the name on the Family Pass. Read the Cool Culture Family Guide for tips on using the Family Pass and for a list of all participating cultural institutions.

How many people can I bring?

The Pass allows up to 5 individuals (including the Pass holder) free general admission. More than 5? Please be prepared to pay admission for the remaining guests. The Family Pass cannot be used for large group or class trips. Only guardians with their name printed on the Family Pass may present it on visits.

How long is the Family Pass good for?

You can use the Family Pass from the time you receive it until its expiration on October 31st of the current year.

I’ve lost my Family Pass. How do I replace it?

Please contact the Cultural Liaison at your child’s early childcare program about replacement passes. Depending on the time of the year, replacement requests may be submitted by your Cultural Liaison during one of Cool Culture’s Family Pass Registration periods. In the meantime, the Cultural Liaison may give you a Loaner Pass until you receive your new customized Family Pass.

Where can I find out more about cultural institutions, events and activities?

Check out Cool Culture’s resources, including our family newsletter “Artventure” and our social media @coolculture on Instagram, Facebook, and Twitter!

Additional Questions?

Please email us at