Partner FAQs

How does Cool Culture work with educators to reach families?

Cool Culture partners with 380+ early education programs and Title I schools throughout the five boroughs to provide cultural opportunities to economically challenged families.

Each of our early education partners designates an individual to serve as a Cultural Liaison. Liaisons may be a teacher, social worker or program director who serves as a source of information about our cultural partners, and works with their staff team to create excitement about the program and to inspire parents to make cultural visits with their children.  

What do participating families receive?

Families receive the Cool Culture Family Pass, which provides free admission for one year to 90 of NYC's cultural institutions. Families also receive Cool Culture's cultural marketing materials which include a subscription Family Time and e-Family Time, as well as an invitation to special events and programs throughout the program year.

How can I publicize an upcoming event or activity?

If you would like to be featured in our parent resources, please e-mail our communications team

In addition, Cool Culture's professional development workshops for educators are a great way to reach Cool Culture families. Workshops vary in theme and are hosted by our cultural partners, providing Liaisons with an introduction to your institution, which they in turn take back to parents in workshops they conduct at their schools and early education centers.

How else can I work with Cool Culture to reach new audiences?

Working in partnership with Bank Street College of Education, Cool Culture also brings together a select number of cultural institutions and early education programs to participate in a unique collaboration designed to build museum-community connections. Together we work to increase family visits to cultural institutions, build parent engagement and strengthen children's emergent literacy through the arts. To learn more about the Literacy Through Culture collaboration, click here.

How does partnership help me to reach Cool Culture families?

Cool Culture reaches its participating families through our cultural marketing materials as well as our website and by working with our Cultural Liaison Network.

Our cultural marketing materials highlight partner events, exhibitions and family focused programming for participating families.

Want to know more?

Check out our Cultural Partner Handbook! Also, feel free to contact us at